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At the heart of our assessment system is the Insights Discovery Profile. Individuals complete a simple evaluator to create the Insights Discovery Profile.

> INSIGHTS DISCOVERY OVERVIEW

> Sample Insights Discovery 360 Profile
> Sample Insights Discovery Personal Profile
> Sample Team Effectiveness Report
> Team Effectiveness PDF brochure

> Insights Compass PDF brochure
> Insights Explorer PDF brochure
> Coaching with Insights PDF brochure

The Insights Group

1.1 Background

In the late 1980s, father and son team Andi and Andy Lothian were each separately experiencing a time of questioning and individual change. Their quest for answers during this period made them ask why access to personal development and self-knowledge was not more widely available.

During this period Andi Lothian discovered the work of Swiss psychologist Dr Carl G Jung. This became the key to the development of Insights, a company that now has a mission to lead the world in personal development.

Since 1988, the company has been providing development solutions to the leaders of some of the worlds largest organisations, in areas such as relationship selling, interpersonal effectiveness, strategic direction, creative change and team-building.

We now have offices in 30 countries across the world and our materials are available in 17 different languages. We plan to double our language capabilities within the next two years.

Key clients include Boeing, Eli Lilly, British Airways, British Telecom, Mars, Advanced Micro Devices, Novartis, Guinness, Barclays Bank and CIBC.

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1.2 What We Do

We specialise in improving interactions and relationships between individuals by providing a common language for communication and understanding. Our work has impact at both a personal and organisational level.

Insight’s work is based on a simple model or framework:

• Understand me
• Understand you
• Adapt to you to improve our relationship and my effectiveness

Our work has impact at the micro and macro level, from helping sales representatives to achieve more effective calls each day to advising Directors about strategy decisions.

Indeed the most fruitful results we have had with our clients are within companies where the client has embraced our model at all levels as an integral part of the development of the organisation and its people.

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1.3 The Insights Discovery System

Most of our work is underpinned by the Insights Discovery system. Based solidly on the work of Carl Jung, it has been developed as a result of thousands of hours of research and development by academics and psychologists. Its accuracy has been validated by research at a variety of institutions including the University of Dundee, the University of Westminster and the University of Leicester.

At the heart of the system is the Insights Discovery Profile. Individuals complete a simple evaluator to create the Insights Discovery Profile.

So far, more than 200,000 individuals across the world have received an Insights Discovery Profile.

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1.4 Why does the model work so well?

The strength of the model comes in its simplicity – in terms of both its appeal and application. Customers buy-in to the user-friendly and innovative way that the model is delivered and find that the learning is easy to remember and apply.

Our model is so sophisticated that each person obtains a unique Profile, enabling recipients to recognise and apply their unique gifts and develop those areas that can cause challenge, difficulty and potentially hold them back from their goals.

Many customers find their profile uncannily accurate and enjoy the practical nature of the instrument as it enables them to create development plans easily and quickly.

The use of four primary colours to describe behavioural preferences creates a common language that lasts and many of our customers, large and small, say that even after periods of years employees still talk about the Insights colours when describing someone and seeking to understand their style and how to approach them.

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1.5 Problem Solving for our Clients

Some of the problems we solve with our clients:

• I’d like to change the way we do things here. I need to change the culture of my business, and having a common language and starting point would be useful to me.

• I am moving my business into new areas. How can I help to build confidence in my people, to equip them to manage change more positively?

• My marketplace is competitive and it is difficult retain the right people. How can I attract the right people for the right roles and help them to want to stay?

• I need to diversify my customer base – and be sure that the sales team can meet the challenge.

• I’d like to see stronger cross-functional working. I want my teams to work more closely together.

• I’d like my managers to be able to lead and coach their people more effectively.

• I’d like my people to take responsibility for their own learning and achieve more.

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1.6 Our Approach

Our objective is to provide our clients with a range of different products and services designed to resolve some of the development issues they face.

We provide consultancy and/or training ourselves or we train our clients to deliver our material internally or deliver a combination of both.

In any case our style is interactive and lively. We believe that change and development - at whatever level of our clients’ organisation - should be inspiring and exciting.

2.1 The Insights Discovery Profile

Download a Sample Insights Discovery Personal Profile (PDF)

2.1.1 Foundation Chapter

This includes the following sections.

• Overview
• Key Strengths and Weaknesses
• Value to the Team
• Communication
• Possible Blind Spots
• Difficult Person
• Suggestions for Development

Recommended Use
The Insights Discovery Foundation Profile is perfect for kick starting and/or underpinning any programme of development – team building, customer service, sales effectiveness.

It is our belief that personal change leads to organisational change. Jung said ‘all change begins inside of self’ and this is fundamental to Insights’ philosophy and approach to development.

The strength of this Profile is that it can also be used as a coaching tool within the workplace, enabling delegates to continue their learning ‘on the job’, and supported by their manager and peers.

(The Foundation Chapter must be produced before other Chapters can be obtained).


‘There is no change or improving of the world that does not begin with the individual himself.’
- Jung.

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2.1.2 Management Chapter

This chapter focuses on:

• Ideal environment

• Managing

• Motivating

• Management style

Recommended Use
This Chapter is ideal when incorporated into a Leadership or Management Development Programme. It enables managers to consider their own management style as well as the needs of those they manage in terms of motivation, environment and preferred style of leadership.

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2.1.3 Sales Chapter

This chapter focuses on:

• Effective Selling
• Selling Style
• Before the Sale Begins
• Identifying Needs
• Proposing
• Handling Buying Resistance
• Gaining Commitment
• Follow-up and Follow Through
• Sales Preference Indicators

Recommended Use
This Chapter is for salespeople (or anyone who needs to influence others within their role). It explores both the strengths and areas of potential challenge for an individual at each stage of the sale from preparation to follow-through. It is an excellent vehicle to use within a sales training programme and/or as a coaching tool for a sales manager and each of his or her team members.

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2.1.4 Personal Achievement Chapter

This chapter explores :

• Living on purpose

• Life and time management

• Personal creativity

• Life long learning

• Learning style

Recommended Use
An excellent follow-on to the Foundation Chapter, this chapter addresses the question: ‘now that I know more about me and my style (warts and all), how can I use this information to help me grow and improve in some of the key areas of personal achievement – creativity, goal setting etc?’. This Personal Achievement Chapter can form an integral part of a Personal Effectiveness programme and again can support one-to-one coaching discussions outside of the formal learning environment.

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2.1.5 Interview Questions Chapter

This chapter provides questions for use in:

• Job interviews

• Performance reviews

• Coaching sessions

• Mentoring sessions

Recommended Use
This section lists several questions that can be used in a variety of applications. Although titled “Interview Questions,” these questions can be used for job interviews, performance reviews, coaching and mentoring sessions. The questions are raised by considering issues the individual may be less comfortable with - those development areas in which he may have fewer strengths. Some or all of these topics could be used along with other questions that may be more job specific. Using them will help establish the level of John's self-awareness and personal growth.

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2.2 Additional Products available from Insights

2.2.1 Team Effectiveness

> Download the PDF brochure

A Report that enables you to measure how well teams perform on an ongoing basis. Individual team members complete a 40-question evaluator to provide their perception of how well the team performs against 16 key criteria – trust, vision, approach to task, communication etc. This produces an output that enables the team to focus on exerting effort in improving those areas deemed most vital to the achievement of that team’s objectives. This can be continuously reviewed to measure progress.

Recommended Use
This is an excellent compliment to any team dynamics programme. The Discovery Report says ‘let’s look at the personality styles of each person in this team’. Team Effectiveness says ‘Now, we know more about the people, let’s look at how well the team is doing in terms of competencies’ Mapping the two together as part of an ongoing programme of team development can ensure that the human dynamic and the achievement of team objectives is maximised.

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2.2.2 Insights Discovery 360 Profile

Download a sample Insights Discovery 360 Profile

For a long time our customers have been saying ‘I know what I think of me, but how do others see me?’ The Insights Discovery 360 provides individuals with this insight. Respondents are asked to complete a 10-frame evaluator on behalf of the recipient. The Profile is created by compiling the feedback from each respondent and comparing it to the individual’s self-perception. This offers individuals a valuable insight into the impact they have on others and provides a springboard for them to assess their interactions and to make constructive changes. The use of colour provides a consistency with the Discovery Report and ensures feedback is in a familiar and non-threatening language.

Recommended Use
The Discovery 360 Profile is an excellent compliment to the Discovery Report, taking self-awareness to another level. This is a powerful coaching tool. It also works well as part of a Personal Development or Team Building workshop where each team member receives a 360 Report, and the programme is built around receiving the feedback, making sense of it and taking action.

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2.2.3 Insights Navigator

A customized system that enables a given population to measure how well they believe the company, department or team is doing in terms of adhering to values, performing against competencies etc. This facilitates clearer understanding of the strengths and challenges of specific groups and enables action plans to be developed to ensure movement towards short and long term company, team or personal goals.

Recommended Use
Navigator has a wide variety of uses and will depend entirely on your specific needs. Our clients have used it to support competency review and appraisal systems, as a means by which to measure performance against company values and goals, and as a training needs analysis tool.

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2.2.4 Life In Balance Inventory

Work place stress is a big issue. According to the Health and Safety at Work Act HASWA 1974, “Stress is a state not an illness” and both employers and employees have a responsibility to avoid this state. The starting point is a person’s perceived view of their world and their perceived ability to cope. The Insights Life in Balance Inventory measures the self-perceived use of a person’s Insights Colour Preferences in the key areas to maintain a life in balance. The programme is supported by full workbook, exercises, support material and CD slides, as well as access to Life in Balance Reports. Those with Insights Accreditation may also gain Accreditation to use the Life in Balance Inventory.

Recommended Use
The Life in Balance Inventory can be used as a stand alone product but has more power when linked to Insights Discovery knowledge. It is ideal to support “Work Place Stress” Awareness programmes and Management of Change Programmes. The Inventory can be used on an individual or a team basis.

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2.2.5 Insights Compass

Download the PDF brochure

Insights Compass takes our management development expertise and makes it available via the internet for the first time. Launched in September 2001, the Insights Compass programme is aimed at anyone wishing to improve their personal and professional effectiveness in both life and their career. The Compass modules are designed to be taken alone, in conjunction with a workshop, or to be supported by a professional coach.

Week by week, participants log into our web site to complete a series of interactive modules, following a journey from creating their personal vision, setting the milestones to achieve it, and developing the personal effectiveness skills that will help them carry it out. Each module contains an excerpt from the Insights Discovery Report, ensuring that each person is working on the issues that are most relevant to him or her.

Recommended Use
Insights Compass steadily builds personal confidence and skills over the period of a year. It can be used as an excellent complement to an Insights workshop both to reinforce earlier learning and to ensure continuous development, or as an introduction to the Insights system.

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2.2.6 Coaching with Insights

Download the PDF brochure

Our Coaching with Insights programme is a three day workshop designed to develop first class coaching skills. It comprises experiential learning followed by 12 online “Coach the Coach” modules. The learning is focused on the Insights Discovery Profile, listening skills, giving and receiving feedback and adapting your coaching style to meet the different needs of the person being coached.

Participants are also qualified to use Compass as a tool through which to coach others. The system allows them access to those they are supporting through our web site, allowing the coach to read individual responses to each module, and the participant’s complete Discovery Profile. In this way a unique approach and development plan is guaranteed for each individual being coached.

Recommended Use
This programme is recommended for either professional or internal Coaches or for managers wishing to develop their coaching skills and style.

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